Recently, I purchased the new Chanel Rouge COCO lipstick and I'm obsessed. The wear is excellent. It passes the “apply at start of work shift, talk for four hours” test and was definitely still there by lunchtime. It’s surprisingly tenacious for a hydrating lipstick! The color that matched my lip tone the best is Boy (#54) but if your looking for the perfect shade you have 29 shades to choose from.
Even though it's a bit of a splurge, Chanel's Rouge COCO is completely worth it!